About Baby Lock
"For the Love of Sewing"-It's the Baby Lock motto and way of life. If you love to work with needles and thread, then you'll love the way a Baby Lock machine can enhance your entire sewing experience. Baby Lock was the first company to bring the home serger to American sewing enthusiasts, and has since remained dedicated to bringing revolutionary sergers, sewing machines and embroidery machines to the market.
Baby Lock got its start when a group of engineers in Japan took a chance on a new product. It was a smaller version of an industrial overlock machine or a "baby lock". A St. Louis-based, family-owned company saw the benefit of this new machine, and brought it to the United States. This marked the introduction of the first home serger in the U.S. market.
Over the years, Baby Lock continued with industry-leading innovations to make its machines stand out among the rest. From patented serger features such as ExtraordinAir™ and Jet-Air Threading™ to smart IQ Technology™ working with the "brain" of sewing, quilting and embroidery machines, Baby Lock machines make it easy to achieve exactly what you desire.
The Independent Retailer Difference
Today, Baby Lock USA corporate office in St. Louis, Missouri is still run by the same family that brought the first serger to the United States over 45 years ago. This family business started as a small independent sewing machine parts retail store, and to carry on this tradition, all Baby Lock machines and products are sold exclusively through Independent Authorized Baby Lock Retailers
. Baby Lock products are never
Authorized Baby Lock Retailers are much more than salespeople. They are sewing experts trained to help you make the most out of your sewing machines and accessories. These Baby Lock experts receive exclusive retailer training throughout the year, so you can be confident your questions will be answered. Additionally, only an Authorized Baby Lock Retailer can offer Baby Lock's exclusive machine warranties and the Gold Standard Comprehensive Care Program
, which gives sewing enthusiasts extra peace of mind.
Baby Lock's network of sewing experts doesn't stop at the retail store. Many of your favorite "sewlebrities" use Baby Lock machines, too! "Sewlebrities" live life in the fast lane with a new taping, event appearance, or publication constantly in their minds. Baby Lock's user-friendly machines make it easy to film tutorials, write, and teach classes while creating beautiful projects for the world to see.
Nancy Zieman, host of the PBS series "Sewing With Nancy", is the proud spokesperson for Baby Lock, and Quilters Hall of Fame inductee, Eleanor Burns, provides decades of quilting expertise and fun as the face of the Baby Lock quilting line. Baby Lock is also a proud sponsor of Fons & Porter's "Love of Quilting" on PBS starring Marianne and Mary Fons. Baby Lock’s "sewlebrity" list doesn’t stop there---Baby Lock is continually on the look out for up and coming stars in the sewing, quilting, and embroidery industries including popular bloggers, pattern designers, and more.
You can stay up to date on the latest news, promotions and free projects from Baby Lock by joining the Baby Lock email list